best books to read 2017 about creativity

The path to breaking this mental threshold is discussed in the book’s six basic principles and nine practices. Readers are led through basic principles of design thinking and then taught to use those principles to identify and refine your business processes to radically redefine how to design their business.

This visually creative book focused on business growth combines the expertise of a professor in business strategy, a business design thinking consultant, and an associative creative director to help business owners design their own innovation instead of swimming in the data and chasing it. With The Art of Opportunity, business owners get some help in building that bridge. Creative thinking can possibly serve as a bridge to close that gap. Business owners need something else to bridge the gap between the strategies they create and an unpredictable future. What looks like a minor thing in your data could actually be the start of the next industry-disrupting event. In the coming disruptive world of the future, the numbers can fool you. This focus on data is fine, but it lacks a component. Marc Sniukas, Matt Morasky and Parker Leeīooks focusing on business growth often focus on lots of words, lots of numbers, and lots of heavy-duty graphs. That’s why you can find a list of 10 books selected to help you do just that. One way to get started in thinking differently is reading differently. Business is still about the numbers but the way to achieve the right numbers is through strategic creativity. For so long, creativity has been pushed off as and neglected because business was supposed to be about the numbers. Creativity is also a strong organizational asset for increasing employee productivity and engagement, as well as maintaining a pipeline of ideas that could be called upon to capitalize (or defend against) a change in company strategy.ĭeveloping and maintaining creativity in a business setting isn’t something that comes naturally to many business owners. It allows a business to create the future instead of focusing their efforts on outdoing present-day competitors. Creativity, whether it’s in product design, a marketing campaign or service delivery, is what sets a business apart from the rest of the pack. It’s a strategic part of business survival in a world crowded with businesses. Learn more.Ĭreativity isn’t just a “wonderful to have” asset anymore. If you buy something through our links, we may earn money from our affiliate partners.

Best books to read 2017 about creativity